Project Name: Wayfinding Plans
Client: New Mexico MainStreet, MainStreet communities
Location: Statewide, NM
Year: 2018-present

With design & branding studio Lm., the Anthropopulus team has completed (or are in the process of completing) wayfinding plans in Tucumcari, Santa Rosa, Taos, Truth or Consequences, Lovington, and Downtown Albuquerque. A high level of community engagement to confirm brand and visual identity is central to our wayfinding planning and design process, ensuring that wayfinding system elements celebrate local culture and strengthen a sense of place. Plans often include public art and murals as exploratory wayfinding elements. In 2025 and 2026, Anthropopulus will be working with Grants MainStreet and the Town of Edgewood to develop their wayfinding system plans.